Need freshness in these periods of heat ? GET 27 has the solution! From the 4th of July until the 14th, it is an ice invasion on the quays, a green and refreshing street and tastings of fresh cocktails based on GET 27 that have settled in Paris … that time of a streetmarketing campaign, no longer sees life in pink … but in green!
Kilos and kilos of ice cubes for the aperitif!
After a first success in 2018, GET FRESH renews the challenge of bringing its freshness to the Parisian quays, and not only … From July 4th to 6th, from 7pm to 10pm in Paris, Lyon and Bordeaux, the quays were not so unpleasant that since GET 27 decided to extend the drink and allow time for tasting. 1.5 tons of ice cubes prolonged the evening of the French, giving everyone time to enjoy his evening enjoying the sunset.
But that’s not all …
Careful wet paint !
From July 11 to 14, GET 27 offers Parisians a surprising experience ! For a few days, exit rue Crémieux, the Eiffel Tower and the usual tourist sites … The alcoholic drink with the explosive color gives us an appointement at “8 bis rue de la Butte aux Cailles” to enjoy the most remarkable street of the capital.
Day and night the quiet street of the 13th arrondissement will be completely transformed and covered with a specific green paint. Real thermal barrier, it even decreases the outside temperature by 7 to 9 degrees … Hard to believe ? And yet, this technique is very real !
And why not a fresh cocktail at GET 27 ?
This walk in freshness can end around a tasting of GET 27 on ice, on the terrace, while remaining fresh. For 3 days, 3 bars in the colors of GET 27 will offer cocktails and a “so fresh” experience !!!
There will also be different events in 12 Monoprix stores in France and 4,590 bar tables will adopt the GET spirit in Paris, Lyon, Toulouse, Bordeaux, Lille, and Nantes.
GET is a French story, but also and especially a story of freshness that only a brand as impertinent as GET manages to make us live for years.
GET did not see things in half in this hot and festive period. With an innovative campaign, the brand reminds the public of the mint flavor of this drink, its freshness, as well as the colors and the image of the brand, which does more than talk about it by being felt by passersby amused, shocked … but inevitably seduced by such a bold initiative! An ideal way to strengthen positioning and gain notoriety (why not internationally ?).
A refreshing “french” communication 🙂