A few days ago we presented McDonald’s campaign for McDelivery in Sweden. It is the turn of the UK to promote this new service and the partnership with Uber Eats.
On July 2, 2019, the fast food giant’s McDelivery service launched a campaign of film spots inspired by Hollywood’s most popular films.
The campaign consists of eight 10-second parodies, including an explosive action movie, a drama, a bold space epic and a punchy kung-fu movie. In the midst of the suspenseful or in-action suspense scene, each one of us is made redundant by the sudden interruption of a mundane MacDelivery delivery man who immediately brings the user back to reality by offering a MacDo .
McDelivery: Assists you in all situations of life
Steph Ellis and Rory Hall, led by Samuel Petursson and Gunnar Olafsson created the characters for these commercials.
Each video contains the sponsorship message, “McDelivery with Uber Eats sponsors movie nights on ITV2 / ITV3 / ITV4” .
The campaign, created by Publicis’ Leo Burnett agency, marks the beginning of a two-year partnership between ITV and McDelivery, based on Uber Eats, covering more than 1,200 films screened after 21 hours.
Your favorite dish and your favorite movies are finally together
“We’re thrilled to launch this sponsorship, which will help raise the profile of McDelivery, which will make it easier for customers to enjoy their favorite McDonald’s menu by watching their favorite movies,” says McDonald’s marketing director for the UK and Ireland.
In turn, Claire Heys, Director of Content and Creative Partnerships at ITV, said: “The way this sponsorship relies on multiple channels and different genres of an excellent example of a creative partnership campaign that also showcases ITV’s film offer. ”
An original, fun and well-targeted campaign that highlights the partnership of the two giants of online delivery between cinema and reality , and with well-studied self-deprecation … and that’s all we love !