At the start of the year, Vinted launched a new campaign, entirely shot with and with users of the application.
For the first time, the famous platform gives voice to its community which currently has more than 10 million members in France. The objective of this campaign for Vinted is to promote all of its users who have chosen the second hand for their dressing room as well as the multiple facets of its community. Through an unscripted spot and videos made with users, the platform invites you to meet four users who give us their second-hand vision in a spontaneous speech.
Both sellers and buyers, they agree on the importance of a more circular model. The aim is to make their consumption of fashion clothes and accessories more responsible.
A second hand wardrobe
Founded in 2008 in Lithuania, Vinted is the largest online platform dedicated to second-hand fashion. Today it federates a total of 25 million members worldwide. It allows its members to sell and/or buy second-hand clothes with each other simply and quickly.
Vinted’s new communication campaign has been visible since January 2, 2020. It has been available in several spots and will be broadcast for 5 weeks on the main television channels. The TV system will also be accompanied by digital activations via the Vinted website and its social networks. A campaign that focuses on User Generated Content and authenticity in order to convey a strong message.
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